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560 B.C.
A Timeless Battle
Since the earliest days of civilization, mankind has been fascinated by a battle raging between two of the baddest beasts in the animal kingdom. The oldest coin in the world, for instance, is engraved with a Lion attacking a Bull. We are proud to carry the torch for the next generation as we fight to bring you the energy you need to be the king of your jungle.
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June 1, 2001
The Lion is Born
What happens when a bunch of hard-working American entrepreneurs smell an opportunity? They pounce on it! That’s exactly what four former Red Bull executives did when inspiration struck. Rather than re-invent the wheel, they vowed to perfect it in order to provide customers with the best possible energy drink on the planet.
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March 3, 2003
The Revolution has Begun
“We want to help make YOU better” is an attitude that’s rare in a beverage category where ego’s run rampant… but maybe that’s why the Bar & Nightclub industry took such a fondness to RL, with over 5000 establishments quickly adopting the Lion as the second most-poured energy drink on-premise across the USA. Let’s Party!!!
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May 1, 2005
Welcome to the Pride: Sugar Free!
You don’t become king by resting on your laurels. Based on the success of our original formula, we turned our attention to fine tuning another type of energy. Steadfast in our belief that Sugar Free should NOT taste like “Diet”, we searched the globe for the right ingredients and are proud of the results: finally a Sugar Free that tastes like you hoped it would!
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April 1, 2007
Cans, Bottles & Bags, Baby!
One size does not fit all lifestyles and we wouldn’t have it any other way! That’s why we were stoked to develop a variety of packages for Roaring Lion, ranging from 12oz & 16oz Cans, to a resealable 16.9oz Bottle that’s perfect for energy on-the-go, to our bar-friendly Bag-In-Boxes. Energize your life the in way that’s best for YOU!
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August 1, 2009
Lion On Safari
Word travels fast and it wasn’t long before folks living beyond our shores started calling for Roaring Lion…and you know we’re always up for an adventure! Before we knew it, the Lion became a veritable jet-setter with energized fans in Australia, Europe, UAE, Jamaica, Bermuda, Uruguay & beyond!
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September 1, 2010
The Rise of the Lionation
Touched, Moved & Inspired! After getting a taste of the Lion in their favorite watering holes, fans in need of energy started demanding RL in their local convenient stores in order to keep themselves Lionized in their daily lives. We felt the love and soon our Pride of athletes, musicians, students and fun-loving people began to explode across the country!
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December 21, 2012
The Lion Becomes Self-Aware
So, it looks like the Mayans weren’t right about 12/21/12 being the End of the World after all…but we’re sure glad we partied like it! 2012 was a huge year for us and marked a new chapter for RL – with the development of RoaringLion.com, more fans getting Lionized than ever before, and some top-secret awesomeness in the works for early 2013….this was a year to remember!
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October 21, 2015
What’s Next?! Lions in Space*, My Friend
*Actually, our lawyers have informed us that we should not promise this, so…”we’ll see”. Just know that we’re always on the hunt for new ways to get you the energy you need in order to to live your life at it’s fullest. Plus, zero gravity has its perks…